Tokyo Drift Automoblox Line
In this group project, my teammates and I reimagined Automoblox through a Tokyo Drift lens, blending the bold aesthetics of drift culture with the brand’s signature modular design. We aimed to inspire creativity by making every component—bumpers, wings, side skirts, and fender flares—fully swappable across all four cars. The line encourages kids to build, customize, and collaborate, celebrating the joy of shared creativity and community. While staying true to drift car styling, we preserved the clean, modern language that makes Automoblox iconic.
Type of Work:
Product Design
Date:
4/3/2026
Project Brief
The Automoblox franchise is aiming to elevate their brand by integrating elements from the Fast and Furious movie license. The goal is to develop a strategic expansion model similar to LEGO’s licensed sets, ensuring that Automoblox retains its unique brand identity while incorporating thematic elements from the movies.
Project Goals
Inspire creativity through modular, customizable car designs
Celebrate community by emphasizing car culture, modification, and collaboration
Develop problem-solving skills by encouraging hands-on engagement and customization
Target Audience
Primary Audience:
Children ages 4+ who enjoy hands-on play, building, and imaginative storytelling.
Secondary Audience:
Car enthusiasts and creatives of all ages, including teens and adults who appreciate automotive culture, customization, and design-driven collectibles.
Focus & Intent
Inspire creativity across generations by merging Automoblox’s modular, educational play system with the expressive, community-driven car culture showcased in The Fast and the Furious: Tokyo Drift.
Why Tokyo Drift
Tokyo Drift was chosen as the inspiration because it reframes car culture as a form of personal and artistic expression, not just performance. The film highlights:
Customization as identity — body kits, wheels, paint jobs, and decals become tools for self-expression
Cars as a creative canvas, aligning with Automoblox’s modular design philosophy
Community and collaboration, emphasizing car clubs, meet-ups, and shared passion rather than competition alone
These themes translate naturally into a toy system built around mixing, matching, and experimenting.
Sketches
Group Modeling & Takeaways
After hacking modeling, we quickly realized that if we truly wanted every component to be swappable we would need to:
Create a common center block that each car is built on to maintain proportion across all four cars.
Create cohesion in attachment points to maximize swapability and creative play.
