Nike FlowStep
The Nike FlowStep is a footwear design project created to bring comfort, style, and ease to individuals living with arthritis. This concept blends a sleek, modern aesthetic with functional features like a reinforced heel counter, spacious toe box, and a hassle-free slip-on design. The project deliverables included a detailed design brief, a color/material/finish (CMF) rendering, and a tech pack developed in Adobe Illustrator. The FlowStep showcases how thoughtful design can empower movement without compromising style or support.
Project Type
Footwear Design
Date
4/23/2025
Project Brief
Identify a gap in the footwear industry in general or in a specific brand. Create a design brief to guide your design before developing a solution.
Project Deliverables
Design Brief
Color/Material/Finish Rendering
Tech Pack in Adobe Illustrator
Research
Unmet Needs
Joint-Friendly Cushioning: Few Nike models are explicitly engineered to reduce joint impact or incorporate orthopedic design principles tailored for arthritic feet.
Support + Stability: Nike lacks a range of models with structured support, wide toe boxes, and rocker soles—all of which are beneficial for arthritis sufferers.
Strategic Opportunity:
Nike has the brand power and design innovation to pioneer a line that elevates comfort footwear without compromising style or performance. By designing a shoe for people with arthritis—whether they are aging athletes, active older adults, or younger individuals with early onset arthritis—you’re tapping into:
A growing demographic (aging populations + chronic health management)
An underserved segment within a high-demand category
A chance to redefine “accessible performance” under a brand known for empowerment and movement
