MEPAL BALANCE
Mepal Balance - the perfect solution for busy individuals who want to enjoy nutritious, balanced meals without the time commitment. Designed with multiple, pre-measured compartments this lunch box keeps your meals organized and fresh, making meal prep a breeze.
Type of Work
Product Design
Date
12/9/2024
Project Brief
Design a product for an individual struggling to incorporate nutritious foods into their busy schedule
Project Goals
Product should help user plan meals/snacks ahead of time, in some capacity
Product should encourage flexiable, but nutritious eating
Product should help educate user on eating habits in some capacity
User Research
30–40% of young adults say they don’t know what a healthy meal looks like or how to prepare one.
Over 60% of young people say lack of time and convenience pushes them toward less healthy food choices.
50–60% of young people say healthy options are not easily available where they study, work, or socialize.
Nutrition decisions are reactive.
Planning is a barrier.
Default options are nutritionally poor.
Habits follow convenience, not intention.
